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Cultural Exports - are we missing a trick?

Cultural Exports - are we missing a trick?

The Art of Export guide provides free essential advice and success stories to highlight the many benefits of cultural exports for UK culture organisations starting out on international touring. 06 Oct 2015

Cultural exports - are we missing a trick?

The number of UK cultural organisations touring abroad is on the rise. In the past four years, the percentage of Arts Council England’s National Portfolio clients touring internationally has risen from 12 to 22 per cent.

Akram Khan Company and Forced Entertainment now generate over 70 per cent of their income from outside the UK. Shakespeare’s Globe is on course to tour to every country in the world by April 2016.

Working internationally offers many benefits for cultural organisations including artistic collaboration, raising profile and gaining new audiences, diversifying income streams and promoting the UK as a world-leading destination for arts and culture.

But many are not taking advantage of the opportunities available. It can be hard to know where to start. The Art of Export guide offers practical advice and success stories to help make cultural exports a reality for more cultural organisations.

Graham Sheffield CBE, Director Arts, British Council said: ‘Working internationally is vital for the UK culture sector. Not only will you develop new opportunities and audiences, you will create lasting relationships with artists and organisations around the world. I have seen first-hand the great benefits that this provides, from new collaborations to innovation in artistic practice. I urge everyone to consider the opportunity that working globally can provide.’

The Art of Export guide also features a go-to list of services available to cultural events organisers from government departments and agencies including UK Trade & Investment, the British Council, Arts Council England, Foreign & Commonwealth Office, VisitBritain.

Guidance on how to be part of the GREAT Britain campaign to expand the profile of international activities through an established network of GREAT campaign partners is also included in the guide.

The Art of Export guide is available to download online from Monday 21 September at http://bit.ly/TheArtofExport.

A limited number of printed guides are also available to order for free by registered users of The Culture Diary.

The Art of Export guide is produced by the creators of The Culture Diary. The website, www.theculturediary.com, also features more guidance and tips on working internationally and an up-to-date calendar of international events and tours by UK organisations currently taking place in over 50 countries. It is essential for cultural events organisers to add their activities to The Culture Diary calendar in order to connect to an established international network of contacts who can help plan and promote their events abroad.

Sir Peter Bazalgette, Chair, Arts Council England said: ‘The Culture Diary connects arts and culture organisations working internationally with British Council offices and Embassies across the world. It’s a brilliant, simple, virtual means of promoting cultural exchange and export growth. I would encourage anyone working internationally to register today.’

Munira Mirza, London's Deputy Mayor for Education and Culture, said: 'London is home to a huge number and variety of artists and performers who are working across the UK and around the world. The Culture Diary is an excellent resource that is helping them build new audiences and develop new partnerships and collaborations, particularly overseas, which can only benefit their creative endeavours and our country's international profile as a dynamic cultural hub.'

The Art of Export guide is supported through a unique collaboration between Arts Council England, British Council, Department for Culture, Media & Sport, Foreign & Commonwealth Office, UK Trade & Investment and VisitBritain as part of the GREAT Britain campaign. The Project is delivered by the Mayor of London’s Culture Team.

www.theculturediary.com

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